“Superior Car Clinic” is a vehicle repair center, based in the Eastrand of Johnnesburg.
While the website, based on the Open Source Content Management Software Joomla, was designed and developed by an other agency than us, basic SEO requirements were totally neglected. The website had failed to feature on Google and other major search engines.
Furthermore, the client had commissioned online marketing services to handle their Google AdWords campaign. Although equipped with a substantial budget, their SEM campaigns failed to gain significant traction. It was later discovered, that a lot of money was wasted on irrelevant keywords, which were too broadly defined with regards to the services offered by the client.
After a year of very limited traction, “Hilbrig Internet Services” was eventually mandated to handle the Online Marketing for “Superior Car Clinic”. We have since been able to take an holistic approach to the Search Engine Optimization (SEO) and Search Engine Marketing (SEM), as well as Social Media requirements of Superior Car Clinic. While it was decided to keep the current website, basic fixes with regards to the URL structure of the website and SEO requirements were implemented. This would allow the website to feature in all the major search engines.
In addition, we have made the “Superior Car Clinic” website mobile responsive. Thus, increasing usability on mobile devices and complying with the latest SEO requirements implemented by Google in April 2015.
Additional work undertaken included:
Planned Future Improvements:
Improvements made to the website and the online marketing strategy, have since resulted in an increase of over 40% in monthly turnover for the client.
Client: Superior Car Clinic (Pty) Ltd
Project Completion: ongoing
Categories: SEM / SEO, Web Design